Interesting footnote

Howdy!

The Musée d'art contemporain sent out their press release for the upcoming Jean-Pierre Gauthier Exhibition. At the bottom was this boilerplate text:

The Musée d'art contemporain is a provincially owned corporation funded by the Ministère de la Culture et des Communications du Québec. It receives additional funding from the Department of Canadian Heritage and the Canada Council for the Arts, as well as from Lichen Communications. [emphasis added]

According to last year's Annual Report, The Musée d'art contemporain received $420,000 from the federal government, and $22,748 from 'monetary sponsorships.' I've heard in the past of advertising agencies offering to work Pro-Bono for museums in order to build up an impressive portfolio. This is the first time I've heard of an advertising company paying for the privilige of working with a museum. Off the top of my head, I quite like the idea, I only wish that the museum could have received more money.