Monday, September 20, 2004

Bound to fail


According to the CBC Les Grands Ballets Canadiens are going to start advertising on TV in order to attract more fannies into Place des Arts.

According to the article the ads will be run on ART-TV, RDI, and Radio-Canada. Then, the killer:

...the new ads will take up about 80 per cent of the company's publicity budget. Each of its six scheduled productions will cost $60,000 to promote on TV, leaving the company to eliminate or drastically reduce more traditional marketing techniques like poster campaigns or prints ads.
So, they have a total budget of $480,000. I would love to know how much of the $360,000 is going to the production of the ads, and how much is going to administration. But, I can't see how advertising on RDI (the French news channel) and ART-TV is going to attract a younger audience.

In a slightly related note, according to Drew McManus, the Chicago Symphony Orchestra spends less than $100,000 to run it's website, and they sell $2.5 million dollars worth of tickets through it.

I would suggest to Les Grands Ballets that they make their website a little bit better, if they want to attract younger audience members.

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